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Field Note #1: The hidden work behind a small website change
One thing I've noticed when managing multiple language versions of a website is how much manual work even a small change can involve. Take a link, for example. If I change a link on one language version, I can't just run the whole page through the translation process again. That would overwrite all the other links that have already been localised for each language. Instead, I have to go into each language version and update the link manually. It's a small change, but across m
Cathy Castling
Oct 131 min read
What Germans say vs what Brits hear: why website localisation matter
You’ll quite often hear Schicken Sie mir die Unterlagen (“Send me the documents”) in German. But if you used the same sentence in English, you’d risk coming across as abrupt or even rude, depending on how you say it. In British English, we’d often rephrase this type of request as a question: “Could you send me the documents?”. The difference in phrasing might seem small, but if you’re a German company trying to sell to British customers, nuances like these can have a much big
Cathy Castling
Oct 26 min read
Implementing an AI Translation Workflow: A Practical Guide to ChatGPT Success
After about a year of experimenting with ChatGPT for translation, I discovered something unexpected – asking it to "rewrite" text...
Cathy Castling
Sep 11, 20259 min read
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