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  • Writer's pictureCathy Castling

Do I need a translator or a proofreader?

Updated: Apr 24

English content on your website makes your website accessible to more visitors. Well-written, high-quality content in English helps you build trust with your visitors and converts them into customers.


What service do I need?

If you've found your way here but aren't sure what you're looking for have a quick look the bullet points and flowchart below.


  • I have German website content that I want to publish in English -> You need translation

  • I have an English text that I want to check before I publish it -> You need proofreading




Flowchart that guides you through from "I create content for my website" to find the correct service you need out of translation and proofreading



What other services do translators offer?


It really depends on the translator you ask!


Personally, I translate your texts from German to English, making sure they're appropriate for your audience. I also review and edit English content—I can check the English text by itself or do a side-by-side comparison with the original German.


If you're after a solution that fits your workflow, send me an email with some information about your brand, your current workflow and what you're looking for, I'll get back in touch and we can make a plan together.



What is translation?

Translation involves rendering text from one language into another while maintaining meaning and context. This service is appropriate for brands who have existing content in German that they want to publish in English.


Translating your German content into English helps you reach new markets, expand your audience and convey your message accurately in a different language.



What is proofreading?

Proofreading focuses on reviewing the English text for grammar, punctuation and coherence. This service is suitable for you if you have an English text that you want to be checked before you publish it.


Proofreading enhances the clarity, professionalism and credibility of your English content, ensuring it resonates effectively with your target audience.





Do I have to have my English content reviewed by a native speaker?


This question often crops up in discussions about content creation and getting your content ready to publish online. In short, the decision is entirely yours. However, in today's digital age, where online content reigns supreme, ensuring that your material is error-free and compelling is crucial for connecting with your audience and driving sales.


Consider this: the internet is flooded with an overwhelming amount of content, with millions of websites vying for your customer's attention. In such a crowded space, it's essential to make sure that your content stands out. A single typo or grammatical error can affect your credibility and prompt potential customers to buy their item elsewhere.


This is where collaborating with a professional translator to proofread your English content can make all the difference. By tapping into their language expertise and cultural knowledge, you gain access to a wealth of resources that go beyond mere translation accuracy. A skilled translator doesn't just correct errors; they help refine your content to resonate with your audience on a deeper level. From ensuring grammatical correctness to crafting content that is crystal clear and culturally appropriate, their attention to detail can elevate your brand and reinforce your professionalism and reliability in the eyes of your customers and search engines alike.




In essence, investing in the expertise and attention to detail of a skilled translator is an investment in the success of your content and, by extension, your business. You've already put in the hard work to create your material; why settle for anything less than exceptional when it comes to the final stage? By entrusting your content to a professional, you not only enhance its quality but also set yourself apart in a fiercely competitive online landscape. So, whether you're a seasoned content creator or a business owner looking to make a lasting impression, consider the invaluable benefits of collaborating with a translator to ensure that your English content is nothing short of exceptional.


If you've got to this point and you're not sure if my services can help you, send me a message via my contact form and I'll get back to you with a personalised action plan.




 


Photo of a blonde woman, Cathy, sitting at a table with a coffee and magazine in front of her

Hi, I'm Cathy, language nerd, lake-swimmer, long-time rower 🚣 I’m here to help you communicate in English with authenticity and accuracy. Get in touch here.

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